ENGL 412: Design for Professional and Technical Writing

In this course, students learn the history, key theories, and conventions of document design practices, and produce professional documents in which they apply design principles using industry-standard software applications (such as InDesign, Photoshop, and MS Publisher). In addition to written analyses and reflections on their work, students can expect to design both print and web documents that include brochures, pamphlets, newsletters, programs, infographics, tables, charts, and graphs. In the process, they will explore how a document's rhetorical situation -- its intended purpose and audience -- shape the choices designers must make with respect to its type, genre, platform, and graphic elements. At the course's conclusion, students will assemble their work in a portfolio and will reflect on the effectiveness of their rhetorical choices across the span of the semester.