Kevin Cassell

About Kevin Cassell

Kevin Cassell teaches courses in both Foundations Writing and the Professional and Technical Writing Program. He holds a Ph.D. in Rhetoric and Technical Communication from Michigan Technological University, an MA in English (Composition & American Literature) from Northeastern University, and a BA in English from the University of Maine. He also holds certification in Teaching English as a Foreign Language (TEFL) from the Maximo Nivel Language Center in San Jose, Costa Rica.

Prior to coming to UA, he taught at the State University of New York’s College of Technology at Alfred (2014-17), Michigan Technological University (2008-14), the University of New Mexico (2002-7), Lesley University’s Art Institute of Boston (1999-2001), Northeastern University (1997-9, 1986-88), and the University of Maine at Fort Kent (1988-90).

Internationally he worked as an English teacher at Amakusa Senior Secondary in Hondo, Japan (1991-3), a Peace Corps teacher trainer at the Fiji College of Advanced Education in Fiji (1994-6), the Director of the I.B. Theater Arts Program at the Colegio Internacional de Caracas in Venezuela (2001-2), and an ESL instructor at Inlingua International Language Center in San Jose, Costa Rica (2007-8).

His primary research work advances a cognitive account of multimodality that puts the mimetic praxis of ancient Sophistic rhetorical training into conversation with Maurice Merleau-Ponty’s phenomenology of perception and current theories of situated cognition. This account of multimodality explicitly integrates experiential knowledge work –  marginalized since Plato – into the largely conceptual rhetorical pedagogy that informs so many composition and technical communication programs. His additional research areas include critical animal studies and critiques of speciesism, queer theory and gender studies, learning styles and the user experience (UX) in technical writing, adaptive interface technologies for the visually impaired, and network models of communication that seek to balance the transmission-based argumentative rhetoric of persuasion with a more reflexive, affective rhetoric of influence.

More information about Dr. Cassell’s professional experience and scholarship can be found at his website:

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Contact Information

Kevin Cassell
Telephone: 520-621-1836
Fax: 520-621-7397
Office: Santa Rita House (1219 N. Santa Rita-formerly Middle Eastern Studies)
Office Hours: See Current Syllabus
College of Social and Behavioral Sciences